Stepping into the immaculately polished shoes of an Edwardian merchant prince has been an education and a treat since Liberty842 was commissioned to bring @MrSelfridge to life on Twitter by the retail pioneer’s great store to tie in with series 1...
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Yesterday I attended Social TV: The next 12 months hosted by Digitas. (You guessed it, I’m in New York attending events at Social Media Week.) Panelists included Digitas Social Media exec Jordan Bitterman, Bravo TV Exec Lisa Hsia, Greg...
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Just two weeks into our project for Selfridges, @MrSelfridge has been deemed Retail Week’s campaign of the week. Needless to say we’re chuffed to bits! We’ve stepped into the glorious shoes of the ghost of Harry Gordon Selfridge...
Read moreA short story about the power of Twitter, how it enables a speedy response and a happy ending. I spotted Dr Black’s tweet not long after it was posted, tweeted her from @BBCTheArchers to say that we were looking into her problem, and...
Read moreAlan Carr’s New Year Specstacular topped SecondSync’s New Year’s Eve leaderboard for most tweeted about programme with over 33,000 tweets about the show around broadcast. According to Broadcastnow.co.uk, “The entertainment...
Read moreThis week sees the end of analogue TV in the UK, and with it goes Ceefax. BBC News Magazine has a delightful video taking us on a trip down memory lane including clips of old BBC idents and continuity announcements “cheesy music and...
Read moreIt’s Ada Lovelace Day today and it’s always great to be reminded of heroines that have helped influence and shape the world as we know it. My sister and I started our business in 2009 because we were inquisitive and wanted to create a...
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The second of our Social Media Week events took a look at the risks for people and brands when communicating online while also showing some brilliant examples of the positive ways in which young people in particular can make use of digital...
Read moreBest practice for using social media in TV and radio was the theme for the first of our Social Media Week events, ‘The good, the bad and the ugly’, at Gateley LLP on Monday 24 September. First up was Simon Poole from Somethin’ Else...
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We hope you can join us for two new events for Social Media Week, London. They’re both free and held at the beautiful Gateley offices at 1 Paternoster Square, within touching distance of St Paul’s Cathedral. The good, the bad and the...
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It’s over a week into the Paralympic games and it’s drumming up some impressive stats. Team GB are second to China in the medal table, with 32 gold medals in total, including ten for Athletics alone. You may be familiar with a few of them –...
Read moreWhether they ran, swam or pole vaulted their way through the Olympics, there was one event that every athlete could take part in: tweeting. Forget the journeys thousands of fans made to the games each day – in the end, it was Twitter that...
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