Liberty 8442 was our grandmother’s first telephone number. Those were the days when an army of women ran our telephone exchanges, listening and connecting callers. In the early days, they knew everyone by name.
Today, we develop and manage conversations in real time. We create content and buzz around TV and radio programmes. We introduce celebrities to social media and help them engage with and grow their fan bases. We talk to fans and consumers, one-to-one, and we understand what makes them tick. Our working hours are dictated by our audiences, not the office 9-5. It’s a labour of love.
Daisy looks after strategy and business development at Liberty842. She specialises in big picture thinking and helps clients understand the value of social media and develops strategies that match business goals as well as audience needs.
Daisy has over 15 years’ experience in branding, having set up the Digital Department at Imagination, Europe’s largest brand experience agency. Previously, Daisy has worked for clients that include Ford, Guinness (Diageo) and Sony Ericsson. She went on to join Channel Five Broadcasting as Online Brand Director where she gained invaluable knowledge of the television and broadcasting sector. Daisy is Director of Digital on the Board of Trustees for the Brighton Fringe.
Tayler heads up the editorial and research team at Liberty842. Tayler has proved invaluable in uncovering insights and creating effective, engaging content for clients across social media channels. She has developed content strategies, concepts, tone of voice guidelines and bespoke training for clients that include the TDA, Gok Wan and Avanti.
Tayler hosted BBC Radio 4’s The Archers Message Board between 2009 and 2013 and currently looks after @BBCTheArchers and their Facebook page. She has a first class degree in Communications from Goldsmiths University where she majored in Journalism and TV Audience Studies.
Tayler is Secretary of the Kings Hall Youth Club in Willesden Green.
Keith is our technical expert, bringing his broad experience to bear on all consumer-facing projects. His experience ranges from building large scale interactive environments for motorshows to developing websites, social media APIs and content management systems. He has worked on projects for Ford, Nokia, Esther Benjamins Trust, The Naked Heart Foundation, Jon Richardson and Kin Design.
For Liberty842 he has developed websites for Michael McIntyre, Gok Wan, Alan Carr, Off the Kerb, Hotsauce TV, and Dara O Briain.
Matt Soper is a writer and content producer who has managed a plethora of projects at Liberty842 including GokWan.com, ITV Studios, Stomp’s Pandemonium US tour and BBC Radio 4′s The Archers (when Tayler is on holiday!).
Matt previously worked at Channel 4 as a multi-platform digital producer specialising in social media, content and community management. Matt has worked on a wide range of projects for TV, radio and mobile for a range of major entertainment brands including Channel 4, Five, Sky, Unique the Broadcasting Company, T-Mobile and The Wellcome Trust.
Tilley recently graduated from London College of Communications with a degree in Photo Journalism. Her background in reportage has been invaluable in supplying Liberty842 with images and video that have an immediacy and realism that is well suited to social media.
Tilley has recently set up the InExchange project, which aims to use photography, film and conversation to raise awareness about organ donation in London and across the UK.
Sam looks after @chattyman, the award-winning Twitter feed for Channel 4’s Alan Carr: Chatty Man, reporting live from the Green Room with gossip, news, photos and videos of the show. Sam tweets during the show when it airs, talking to fans, retweeting their comments, gathering feedback for the production team and answering questions.
Sam has looked after @chattyman since the first series. The Twitter account now boasts over 370,000 fans, with incredibly high engagement, along with a Golden Twit Award in the Live Broadcast category. The show regularly trends on Twitter when it airs on Channel 4. Series 10 starts in February 2013 when Sam will be back in the Green Room.
Alan Carr talks about Sam’s dedication to @chattyman >;
Follow @JoinSam on Twitter.
Alex looks after all things digital for renowned dancer Wayne Sleep. They work together to spread the word about Wayne’s past, present and future activities and achievements through Wayne’s Twitter and Facebook profiles and The Wayne Sleep Foundation website.
Alex has a keen interest in dance and the arts as well as strong industry connections.
Follow @Alex_Ringsell on Twitter.
Matt has partnered with Liberty842 on a number of projects over the past three years on on projects for Alan Carr and Imago Techmedia. He has a decade’s experience copywriting, editing and developing interactive content across a range of sectors for a variety of audiences in both North America and the UK. He has worked for many clients, including Channel 4, RIM (BlackBerry), BT, British Airways, IKEA, Procter & Gamble, American Express, Kodak, Unilever and Sony-Ericsson.
Liberty842 is shortlisted for the Marketing Week Engage Award for Social Media for our work for Channel 4's Alan Carr Chatty Man.