MEET THE TEAM
WHO WE ARE
Liberty842 was founded in 2009
by sisters Tayler and Daisy Cresswell
Liberty 8442 was our grandmother’s first telephone number. Those were the days when an army of women ran our telephone exchanges, listening and connecting callers. In the early days, they knew everyone by name.
Today, we develop and manage conversations in real time. We create digital strategies, research briefings, content and buzz around brands as well as TV and radio programmes. We introduce celebrities to social media and help them engage with and grow their fan bases. We talk to fans and consumers, one-to-one, and we understand what makes them tick. Our working hours are dictated by our audiences, not the office 9-5. It’s a labour of love.
CO-FOUNDER & DIRECTOR
Daisy specialises in big picture thinking. As Strategy Director of Liberty842, Daisy helps clients develop strategies that match business goals with consumer needs.
After graduating from Central St Martins School of Art, Daisy entered the world of design. She has over 15 years’ experience in branding, having set up the Digital Department at Imagination, Europe’s largest brand experience agency. Daisy has worked for clients including Ford, Diageo: The Guinness Storehouse visitor attraction, and Sony Ericsson. Daisy went on to join Channel Five Broadcasting as Online Brand Director.
Daisy is the Digital Consultant for CCC.
Follow @842Daisy on Twitter.
CO-FOUNDER & DIRECTOR
Tayler heads up the editorial and research team at Liberty842. Tayler has proved invaluable in uncovering insights and creating effective, engaging content for clients on digital and social channels. Over the past 20 years, Tayler has developed digital content strategies, concepts, tone of voice guidelines and bespoke training for blue chip clients that include American Express, Armani Hotels, BBC, British Airways, Channel 4, Freemantle Media, Sony Ericsson and The NHS.
Tayler has a first class degree in Communications from Goldsmiths University where she majored in Journalism and TV Audience Studies.
Follow @tayler on Twitter.
Lynne joined Liberty842 as Non-Executive Director in 2013, to help shape the business and create new opportunities.
Lynne has been in charge of transforming some of the world’s most successful businesses and the way they communicate through digital. Previously COO at Amaze, and Managing Director at TH_NK where the company more than doubled in size each year under Lynne’s management and was ranked as the fastest growing media and technology company in Europe and the 4th fastest company in the UK by Deloittes. Before TH_NK, Lynne was Head Of Retail, Media & Entertainment at Conchango (now EMC Consulting) which included building up the brand and then overseeing its acquisition by EMC Consulting for £44 million. Lynne is also a member of the BBC Online Advisory Board.
Follow @lynneannie on Twitter.
WRITER & COMMUNITY MANAGER
Bryony is a writer and social media manager at Liberty842, helping to manage projects such as Shirley Conran’s Money Stuff and Alan Carr: Chatty Man.
Bryony is an experienced community manager and blogger, and has previously worked at MiniClip and Fallon. She has a degree in English Literature from De Montfort University.
Follow @bryonymorris on Twitter
WRITER & PRODUCER
Matt Soper is a writer and content producer who has worked on a variety of digital projects for Liberty842, including Selfridges, Gok Wan, and BBC Radio 4′s The Archers. He has also carried out social media research projects for Liberty842 clients including ITV Studios and Fremantle Media UK.
Matt has previously worked as a digital producer for broadcasters Channel 4, Channel 5, Sky and UBC Media as well as creating content for brands including T-Mobile, Pepsi, Orange and 4Music.
Follow @mgsoper on Twitter
Keith is our technical expert, bringing his broad experience to bear on all consumer-facing projects. His experience ranges from building large scale interactive environments for motorshows to developing websites, social media APIs and content management systems. He has worked on projects for Ford, Nokia, Esther Benjamins Trust, The Naked Heart Foundation, Jon Richardson and Kin Design.
Follow @KeithHirst on Twitter.
Adam is a highly accomplished software developer whose knowledge of multiplatform development and execution is second-to-none. During his career, Adam has worked for various retail and broadcast clients including Net-A-Porter, Harrods, the BBC, ITV and Fremantle Media UK and has earned two BAFTA’s and a D&AD silver pencil for his work.
Formerly a member of the arts collective Audiorom, Adam has continued to develop cutting-edge and engaging interactive games and music projects. He holds a BA (Hons) in Contemporary Media Practice.
Follow @adamhoyle on Twitter.
WRITER & COMMUNITY MANAGER
Sam looks after all things social for Alan Carr Chatty Man, including its award-winning Twitter feed, reporting live from the Green Room with gossip, news, photos and videos of the show. Sam tweets during the show when it airs, talking to fans, retweeting their comments, gathering feedback for the production team and answering questions. Sam has looked after @chattyman since the first series. The Twitter account now boasts incredibly high engagement, along with a Golden Twit Award in the Live Broadcast category. The show regularly trends on Twitter when it airs on Channel 4.
Alan Carr talks about Sam’s dedication to @chattyman
Follow @JoinSam on Twitter.