Ho ho ho – a very happy Christmas and most splendid 2014!
From everyone at Liberty842 x
Merry Christmas!
WANTED! Freelance Social Media Editors
We’re looking for freelance Social Media Editors who are creative with a strong copywriting background and great attention to detail.
Trust and discretion is really important to us and to our clients and a clear understanding of risk management in social media spaces is essential.
Our work has a strong storytelling angle and we pride ourselves in creating content that audiences want to share and talk about.
You should be able to demonstrate experience of social media/community management.
Interested? Please send your CV to hello@liberty842.com
Stand Up For The Week is back!
Stand Up For the Week returns for a fifth series on Friday and if the first episode is anything to go by, it should be a corker.
Liberty842 is managing the show’s Twitter account – @SUFTW – bringing viewers backstage content, capitalising on the feel of the live show, encouraging heckling and interaction from the viewers, as well as using it to champion live stand-up comedy.
Catch Stand Up For The Week on Channel 4 every Friday at 11.05pm – right after Alan Carr: Chatty Man!
Building brands socially? You’d better believe it
Another Social Media Week has come to an end in London and it’s been great to see so many people sharing their experiences of working on a huge range of projects as well as speculating about what the future holds.
Social Media Week 2013 brought with it plenty of practical insights from those in the business – as well as the threat of being included in the brilliant but rather brutal This is not an insight Tumblr.
As for Liberty842, we were privileged enough to host our own event at Gateley LLP’s magnificently positioned offices beside St Paul’s Cathedral (thankfully no mid-evening bell-ringing session to contend with this year).
Guess who? Brands, identity and reputation aimed to give those attending some practical advice on managing digital content, covering the creative process as well as the legal considerations of putting a brand out there on social media.
A strong theme of the evening was suspension of disbelief, as demonstrated by the character-driven Twitter accounts I and Liberty842 co-founder Tayler Cresswell manage for Chatty Man and Mr Selfridgeand Somethin Else’s StoryFarm publishing platform that, Trevor Klein explained, has brought to life characters from dramas Skins and Hit the Floor on social media.
These characters not only allow you to create a very distinctive tone of voice for your brand but they also offer followers a greater sense of engagement by giving them an identifiable person to communicate with as opposed to an anonymous company employee.
Taking a TV drama even further beyond the realms of its scripted storyline, James Deeley showed how viewers of Channel 4’s Utopia were invited to explore the issues raised throughout the series. The Utopia Inquiry provided many extra layers of entertainment, rewarding those with questioning minds for their efforts by taking them deeper into the story.
From TV to the biggest sporting event in the world, we got an insight into the creative challenges and opportunities of producing digital content for London 2012 as Darren Groucutt showed us the work he did for the games. Particularly interesting to note was how the works in progress – not just the finished material – captured the imagination of many and reached a huge audience when recommended by creative community online. A valuable lesson to learn here was about setting out to make great content – not to aim for viral exposure in the first instance.
Creativity and experimentation are always to be encouraged but there’s a definite need to have the legal essential covered before putting content out online. Thankfully Gateley LLP’s Lisa Logan was on hand to give an overview of brand protection for social media and how to be transparent about advertising and sponsorship through your accounts. Being upfront about paid-for posts is always advisable to ensure you’re not breaching CAP code guidelines.
Lisa also touched on the new Defamation Act and how all of us should be aware of its implications, whether in a professional or personal capacity.
Thanks to everyone who came along on the night – especially to our speakers Lisa Logan, Trevor Klein, Darren Groucutt and James Deeley.
Look forward to seeing you again at Social Media Week 2014 but if there’s anything Liberty842 can help you with before then just drop us a line.
Guess who’s back at Social Media Week 2013?
Liberty842 returns to Social Media Week for the third time with a session called Guess who? – all about brands, identity and reputation.
It may seem hard to imagine a time before Facebook, Twitter, Instagram and Pinterest to name a few platforms, but we’re still at a relatively early stage in the social media game and the rules remain a work in progress.
Thanks in no small part to some notable slip-ups from individuals and brands, the sometimes unruly world of social media is getting to grips with much clearer guidelines on what is and isn’t permissible for organisations as opposed to individuals. Those rules are relatively recent additions so we’ve asked Gateley LLP Partner Lisa Logan to explain the latest developments, including the all important new Defamation Act as well as the CAP code.
Legal matters aside, there is no single set of instructions about what your content should be and how you should manage it – which makes it all the more exciting to try new things out.
Two people with no shortage of experience in that department are Darren Groucutt – Creative Director at Relative, award-winning animation director and man behind the digital content for London 2012 – and James Deeley – Creative Director and strategist at Amaze who has previously worked on Harry Potter website Pottermore and multiplatform project The Utopia Inquiry for Channel 4.
Darren and James will show you the possibilities for engaging your audience using content, giving a taste of the creative opportunities for getting followers genuinely involved in a one-off campaign or for the long term.
Demonstrating how fictional characters from TV drama can step outside the boundaries of a show and draw the audience in further, Somethin’ Else Head of Development for digital projects Trevor Klein will talk about the work he’s done with broadcasters on projects including Skins, Emmerdale and new US drama Hit the Floor.
Taking another angle on the characters theme, Liberty842 Co-founder and Editorial Director Tayler Cresswell will talk about identity on social media, using case studies such as Alan Carr Chatty Man and Mr Selfridge to explore how a distinctive tone of voice can have a powerful effect in strengthening the relationship between a brand and its audience.
With some help from me, Writer and Content Producer, Tayler will also look at some of the ways you can protect your brand in the event of negative feedback or if another social media user is damaging your brand’s reputation by assuming its identity.
Go to the Guess Who? event page on the Social Media Week website to book tickets (if the event is listed as fully booked then simply use our contact form to join the waiting list in case of any cancellations). Follow Liberty842 on Twitter for updates from Social Media Week and on the industry in general.
We look forward to meeting you on Monday 23 September at 6.30pm.
Saving The Ivy House – using social media for a local campaign
The good old British boozer has a centuries-long history as a community venue but its future looks far from certain.
I know this from personal experience as my local – The Ivy House in Nunhead, southeast London – closed down in April 2012 when the company that owned it sold it off and rumours began to circulate that it was doomed to redevelopment.
Fortunately for The Ivy House, a team of highly-skilled neighbours formed a steering group and used their specialist knowledge, contacts and a whole lot of their time to put together a plan to first save the building and then bring it back into use as a pub for the community. You can read more about that on the Ivy House website and on The Guardian’s Co-operatives and mutuals hub.
I should make it clear at this point that I’m not on the Ivy House steering group so I consider my involvement in the project to be just a small part of the combined effort that a large number of local people put in to help save a venue they love and protect it for the years ahead.
Led by the Ivy House Facebook group and Twitter account, the community has really got behind the campaign and spread the word far and wide, getting national and international exposure for the project to an extent that would be hard to imagine as little as a decade ago.
While the interest from further afield is undoubtedly welcome, I’d argue that local awareness has played the greater role in the success of the Ivy House campaign to date – and it’s also given me some valuable insights for this sort of campaign.
Forums and email newsletters are far from dead
Facebook and Twitter may be the platforms most often referred to when the term social media is used, but don’t underestimate the part that older technologies play.
Forums and message boards remain very important in local communications. Southeast London has the East Dulwich Forum and South East Central – two well-used sites that are often the first place residents will go to for latest news and recommendations for local businesses.
Similarly, email newsletters have played a vital role for the Ivy House campaign. Though newsletters can sometimes feel too much like junk mail – even those customised to user prefences – when you’re dealing with a relatively small group of recipients they can be very effective at ensuring all latest updates reach the people concerned in the right way.
Traditional media still has a vital role to play
Social media was critical for increasing awareness of the Ivy House campaign and no doubt led to the majority of the approaches from traditional media to cover the story. That said, print and broadcast media are still hugely powerful in getting a story to a wide audience – including a significant number who aren’t social media users.
The Ivy House has featured on everything from southeast London radio station Resonance FM and local newspaper Southwark News to regional TV bulletin BBC London News and now its story reaches a national audience on The One Show.
Online communication is only part of the story
Local campaigns can be and have been fought and won using social media but that’s certainly no substitute for meeting people from your community face to-face. Had a large number of Ivy House regulars not turned up in the pub on hearing the news of its closure then I very much doubt we’d be in the position we’re in today with the venue about to reopen as London’s first co-operative pub.
Getting to know my neighbours initially seemed like a great additional benefit of this experience but on reflection I suspect this was actually fundamental for everyone involved. Once those relationships were formed, social media kept the momentum going and ensured the campaign remained fresh in our minds, while also spreading news of latest developments to those who could offer further support.
Following a community share offer that exceeded the original target of £100,000, The Ivy House has now been given some long-overdue TLC and is well on its way to reopening. While there are plenty of challenges ahead, the pub returns to use in much better shape than it has been for years. As for its customers and the local community, they haven’t been so united behind a cause for a very long time.
Cheers to that!
The future of TV? It’s already here
I recently came across an Observer supplement entitled “The Future of TV” from back in 2007 which predicted that “The broadcasting dinosaurs like ITV, Sky and the BBC will be challenged by newer, more nimble opponents, including YouTube, MySpace and Google.”
While we can probably count MySpace out of the running (for now at least), it’s clear that YouTube in particular is acting more like a TV broadcaster than ever before thanks to its Comedy Week programming (complete with peak-time ads on Channel 4 and an accompanying print campaign) and its increasing commitment to web-only content for its Original Channels project.
YouTube’s Original Channels first launched in 2011 and have enabled over 100 partners, including Pitchfork, Vice, The Onion, Jamie Oliver and Mixmag to create standalone video content that has the potential to reach a huge audience in a way that hadn’t been possible unless you were on traditional TV.
According to Advertising Age’s YouTube Original Channel Tracker, the top 20 channels regularly achieve more than a million views a week (an impressive 10million in the case of SoulPancake for the week ending May 25 2013) and have subscriber numbers between a considerable 100,000 (EntTV) and a highly covetable 2.2million (RedBull).
The opportunities are certainly huge, though success is by no means a sure thing, as Robert Kyncl, YouTube Global Head of Content, pointed out in an interview back in 2012: “We are in uncharted waters, and of course failures will come with that. If we don’t have failures, then clearly we are not trying hard enough.”
In which case, what are the best ways to minimise the risks when getting started with your YouTube channel? It’s important to consider three fundamental factors.
Content
Getting an audience to watch your programming and keep coming back to it requires good material that’s consistently relevant. High quality production values are certainly desirable – not obligatory in all cases – though you do need to know your audience, what content they’re after and how you can provide it.
It’s particularly heartening to see that many of the most successful channels currently broadcasting online have capitalised on what might usually be considered niche content by the TV industry so it certainly doesn’t hurt to deviate from the mainstream.
Funding
Even low-fi productions take time and money to create so you’ll need a model that will pay its way – and ideally make a profit. The launch of paid subscriptions on YouTube is an interesting development to keep an eye on, though advertising and sponsorship will continue to play an important role for most content publishers.
Promotion
So Jamie Oliver can just move across to YouTube and expect an instant hit and boost in income? He’s already working at it, though it’s not necessarily guaranteed. While established TV brands undoubtedly have an advantage thanks to their existing visibility, they still need to put in the effort to increase awareness and build engagement using all available means, especially social media. The web is full of distractions demanding your attention after all.
And where does this leave traditional TV if its shows and stars can go it alone online? Despite the growing number of alternative entertainment platforms, TV remains the most powerful medium to reach a large audience quickly and that’s not going to change any time soon.
When it comes to shows or people that already have a TV presence then think of it as a head start that can be used to great effect, though is still no substitute for a sound multi-platform strategy that gets the most out of all your digital properties.
At this early stage there’s plenty of scope for experimenting, whether you’re working with a known brand or a complete newcomer. You’re not limited by a remit or by country boundaries so once you’ve got the basics covered, get broadcasting.
Whipping up a Twitter storm around the Grand National: Alan Carr’s Specstacular
Alan Carr’s Grand National Specstacular on Channel 4 used Twitter and its celebrity connections to create a huge buzz around the programme and around the Grand National (which incidentally reached 8.9m viewers according to Barb’s audience figures).
Liberty842 made sure there was plenty of excitement on Twitter. According to Second Sync, there were 23,267 tweets around broadcast making it the second most talked about TV show on Twitter that day. Channel 4 provided a list of the runners and riders on a specially created website.
Below is an account of what happened – and you can read more about our Specstacular work here…
Alan Carr’s Grand National Specstacular
A huge Twitter push to generate buzz around Alan Carr’s Specstacular and the Grand National. Celebrities and viewers got involved in the conversation and excitement around the show and the race.
Storified by LIBERTY842 Ltd· Mon, Apr 08 2013 05:34:52
Wow so many people doing @chattyman @alancarr #sweepstake tomorrow should be Great fun xTeamMariah&DuncanJ
@chattyman is there anyone that ISN’T involved in the sweepstake show lol – looking forward to seeing it, should be fun xNadine Landrebe
40 celebrities were picked for the sweepstake and they got involved on Twitter in the run up to the Specstacular on Friday night. On Saturday, they helped to create a buzz around the Grand National as fans cheered them on. Many said they’d used their favourite celebs to pick a horse in the race.
Cannot wait to be part of Alan Carrs @chattyman sweepstake! Wahoooo an all that!! XxxxxMelanie Sykes
I LOVE A GOOD RIDE! @chattyman: @DoctorChristian Hi Christian! Hope you’re looking forward to the @chattyman #GrandNational sweepstake! :)Dr Christian Jessen
Got a horse in @AlanCarr’s Specstacular Sweepstake, Becauseicouldntsee at 66-1. Sounds like it could use Alan’s specs! D #GrandNationalantanddec
So who’s putting a bet on at the #grandnational? I will be with the @chattyman sweepstake. Come on you G G’s!!!Mark Wright
Celebrities at the recording continued the excitement and @chattyman’s Sam tweeted gossip and photos from the studio
Mayhem filming Alan’s #GrandNational #Specstacular – but here’s cool as a cucumber – @KimberleyJWalsh 🙂 Sam x twitpic.com/cgrdy7Alan Carr Chatty Man
Hilarious filming @chattyman #GrandNational with @RylanClark @wossy @JKCorden @alex_brooker @OfficialClancy James Nesbitt & Paddy McGuinnessKimberley Walsh
James Nesbitt & @wossy get a bit messy on Alan’s #GrandNational #Specstacular Here they are still pristine! Sam x twitpic.com/cgrgpbAlan Carr Chatty Man
Those following our celebrities on Twitter were treated to conversations in the aftermath of the very messy recording…
@KimberleyJWalsh thanks so much for helping out last night!! I still smell of coleslaw!!!! XxAlan Carr
@AlanCarr it was fun! Yep the mix of lasagne and whipped cream was definitely not too fragrant!Kimberley Walsh
@KimberleyJWalsh @alancarr I woke up with chocolate behind my ear! Had a great time filming.Alex Brooker
“@alex_brooker: @KimberleyJWalsh @alancarr I woke up with chocolate behind my ear! Had a great time filming.” Ha! It was pretty messyKimberley Walsh
@AlanCarr @chattyman I had daybreak this morning, I blame u for everything today…….Rylan Ross Clark
@RylanClark @chattyman hope you weren’t sick over Lorraine!!! Ha ha! XAlan Carr
@AlanCarr @chattyman noooo don’t be silly…………. She’s on holiday, all over Kate garaway……Rylan Ross Clark
@chattyman’s Sam sent timely reminders to all the sweepstake celebs with news and there were plenty of conversations and advice from viewers and followers about odds and favourites.
The ever benevolent @chattyman has allocated me Mumbles Head as my horse 4 #GrandNational . Sounds more like something I should be treating!Dr Christian Jessen
@RylanClark @alancarr @chattyman I don’t even think mine has odds haha!Alex Brooker
Yesss! I got the favourite in @AlanCarr’s Grand National Specstacular @chattyman! Watch it tomorrow at 9pm. Come on SEABASS! #GrandNationalRylan Ross Clark
OK, feeling lucky now. I’ve got VIKING BLOND at 66/1 in the @chattyman sweepstakes for the #GrandNational this Sat.Spencer Matthews
In #chattyman Alan Carr’s #GrandNational Spectacular Twitter Sweepstake, I have drawn ‘Quel Esprit’: Watch, I’m onto a winner!!Jon Snow
So @chattyman has given me Ballabriggs in the #grandnational sweepstakes – for those who know the form is it any good?Ben Shephard
@benshephard @chattyman Previous winner. Is great in the weights and ageEbony Stephen-Carey
Erm, in the @chattyman #GrandNational sweepstake I have drawn HARRY THE VIKING with odds of 40/1… Not good right?!Scott Mills
Got Forpadydeplasterer in the @chattyman sweepstake. Odds of 50/1 but I’m confident! #GrandNationalAlex Brooker
@chattyman thanks! Looking forward to Major Malarkey tonight and on Saturday! #grandnationalKrishnan Guru-Murthy
@MrDuncanJames @chattyman I will be glued to the tv..If mines not in the lead, then I will shout for yours… hehe… :-)Colin R Jackson
Quel Esprit..50-1 my sure fire winner in #chattyman alan carr’s Grand National spectacular Twitter Sweepstake!Jon Snow
Many of our sweepstake celebs tweeted during and after transmission ensuring a great buzz around the show.
If you are watching Alan Carr I have got Chicago Grey picked for me by @wossy.Duncan Bannatyne
Alright alright throwing never was my strong point! #Specstacular lmaoKimberley Walsh
I literally can’t stop laughing @chattyman remind me never to drink champagne on tv again Abbey Clancy
Viewers were inspired to get involved in the race…
Looks like I will be watching the racing after HAVING to put a bet on after watch @chattyman #comeon!! #excitedLisa Bullivent
@chattyman Hilarious show tonight! I have backed the same horse as you and @thewhitmore Weird Al and Balthazar King #grandnationalMarie Brennan
Loved @AlanCarr @chattyman #grandnational tonight still deciding on what horse to put bet on maybe Weird AlJill McLucas
Nice to know that i’m betting on the same horses as @DuncanBannatyne and Louis Walsh @chattyman #GrandNational #SpecstacularAdam Thorpe
@chattyman love alan carr, that’s why I chose weird al for the grand national 😉 fingers crossed xxEmma Kennedy
Trying to pick a horse for the #GrandNational today. My choice is based on the celebrities in @AlanCarr’s @chattyman sweepstakes.Mark G
And as the Grand National drew near, our sweepstake folk again tweeted about the race.
Am at the races & feeling lucky! & the sun’s out! Come on tatenen @chattyman #grandnational who’s ur money on @DanMoosah ?Joe Swash
Come on SEABASS in the #grandnational later! @AlanCarr picked it for me in his Specstacular sweepstake. xRylan Ross Clark
Reading a little about my horse @chattyman ….This doesn’t look good #GrandNational #ninetiethminutedaveberry
Looking forward to @chattyman #GrandNational sweepstake, come on Chicago Grey lets be a winner! I’m in.Duncan Bannatyne
Ok not long now…. Across the bay is my horse on @chattyman #grandnational!Ricky Hatton MBE
And the winner is…
I WON THE SWEEPSTAKE!! @chattyman hahahahaha I’m the winner!Duncan James
Buzzing! Congrats auroras encore! Hope you all put a bet on! ;)) @chattymanDuncan James
I can’t believe @MrDuncanJames won the @chattyman #GrandNational sweepstakes!!! It was a fix I tell you!Dr Christian Jessen
@MrDuncanJames Well done DJ – couldn’t breathe in the closing stages… Jesus… That was bloody good! 3rd for meDenise Lewis
@chattyman send my love to @KimberleyJWalsh she just won me money! Wooo Oscar time 😀 thanks kimba love yoooou!!xxxxAloud&Proud#SmackDat
Shopping, seduction and sharing the history of Selfridges
Stepping into the immaculately polished shoes of an Edwardian merchant prince has been an education and a treat since Liberty842 was commissioned to bring @MrSelfridge to life on Twitter by the retail pioneer’s great store to tie in with series 1 of ITV drama Mr Selfridge.
We started work in January 2013, soaking up all the knowledge we could from Lindy Woodhead’s book Shopping, Seduction and Mr Selfridge, around which the ITV series was based, paying particular attention to the personality and the catchphrases of the original Harry Gordon Selfridge.
Luckily for us, The Chief wasn’t exactly in short supply on either count so we quickly established an online character for the now 150-year-old gentleman, replying to questions and comments by addressing people as ‘Sir’ or ‘Madam’ and always signing off with Harry’s initials: HGS.
But Mr Selfridge wasn’t just here to chat – he was also keen to tell people about the amazing history of his London department store, delving into a priceless image archive of everything from the elegant roof gardens downwards, taking in original newspaper ads and snaps from the family album along the way.
Harry was rewarded with an enthusiastic response from Twitter followers who took extremely well to his flirtatious but gentlemanly ways, and in many cases shared their own memories of visiting Selfridges.
Shopping, seduction and sharing the history of Selfridges
How Liberty842 used Twitter to celebrate the heritage of Selfridges during series 1 of ITV drama Mr Selfridge
Storified by LIBERTY842 Ltd· Fri, Mar 22 2013 11:08:28
Pure razzle dazzle! The original @Selfridges light well, dripping with crystals in 1909. HGS #MrSelfridge http://<a href="http://t.co/xDNZ8R3W" class="">pic.twitter.com/xDNZ8R3W</a>Mr Selfridge
The arrival of ITV’s Sunday night drama Mr Selfridge was a unique opportunity for the department store he founded to tell viewers about its history and inspire them to pay a visit – and it certainly succeeded in that respect.
Went in Selfridges earlier and kept expecting Mr Selfridge to appear. Looked at the shop in a whole different way. The programme is spot onSally Grattage
I think a trip to @Selfridges is in order to truly grasp its historical significance to the world of shopping… #MrSelfridge #anyexcuseLaura Parsons
Went to Selfridges today and was so much more aware of the interior and decor after watching @MrSelfridge .Love it even moreTanisha
Visited @Selfridges for the first time today after being inspired by watching @MrSelfridge! Have to say I was very impressed.Richard Boudier
As the series went on, viewers developed a strong bond with Harry and shared their experiences of visiting modern-day Selfridges – linking the philosophies of the man himself with the store as we now know it.
Lost my bag when working @Selfridges they helped me sort purse etc & gave me £5 to get home @MrSelfridge wud b hav bin impressed!Katy Astrella
@MrSelfridge Was at a beautiful place earlier that’s been serving up luxury for a 104 years. #Selfridges #1909Ayesha ZGJ
Extra lovely customer care from @selfridges today, @mrselfridge your good work lives on #selfridgesAndrea Freeman
Selfridges employees past and present – as well as their relatives – also got in the spirit of the show and told the store founder about their connection to his fine establishment.
@MrSelfridge @sabrinaghayour lolz can I get a follow too Sir worked for your store for 2 yrs circa 2005 & had highest sales in fashion :DMolly Bakes
my mum worked in your great store 50 years ago @MrSelfridge, and one maybe day I hope to see the name of my humble venture in there…The Wet Fish Cafe
My Mum work in Selfridges #mrselfridge 1970’s in the Basement Bathroom and Kitchen DeptDavid Barton
@MrSelfridge after 10 years working in your store and having you in my home every Sunday for the last 10 weeks, I shall surely miss you. Allison Sewell
@MrSelfridge As I was the Personal Assistant to the Director of Selfridges I am honoured to be followed by you :)Manjinder Joshi
Particularly lovely to see were the personal memories that the TV series prompted viewers to share on Twitter – often going back several generations and giving a sense of living history to Selfridges.
@Selfridges My great-grannie came over from Italy in 1904 she wore 4711 until 99 years old. I recognised the packaging on last weeks show :)Francesca Revel
@MrSelfridge my nan has a war time story abt the store she sent a letter 2 u & 2day received a huge box of biscuits from SFgs xLittle Miss J
Heard how Gt Auntie Pearl saw @MrSelfridge every Sat at 5yrs he’d tip his hat, show the way to toy dept & Mothers saw Mr McEllery for nailsTrekstock
Apparently my Nan used to take my Mum to Selfridges and if not happy would often say @mrselfridge would be turning in his grave #reputationRyan Cheyne
@MrSelfridge Useful and not pricey Bought by GreatAunt 1919ish http://<a href="http://t.co/RL9gtxn7rB" class="">pic.twitter.com/RL9gtxn7rB</a>HatsPeriod
My great gran, the day she visited Selfridges from Leicester in 1910.My grandad told me the story today! @MrSelfridge http://<a href="http://t.co/oX1Ael83" class="">pic.twitter.com/oX1Ael83</a>Tanisha
As the UK showing of the series came to an end on March 10, it was clear that many viewers had come to see Selfridges in a completely new light, embracing both the building and the man who brought it into being.
Going to selfridges will never be the same again… @MrSelfridgeMegan Zarrabi-Copley
New Social Media Week events announced
We hope you can join us for two new events for Social Media Week, London. They’re both free and held at the beautiful Gateley offices at 1 Paternoster Square, within touching distance of St Paul’s Cathedral.
The good, the bad and the ugly
6.30pm Monday 24 September 2012
Gateley LLP, 1 Paternoster Square, London EC4M 7DX
In association with Pact.
This event explores best practice when it comes to engaging online audiences for TV and radio programmes. It covers dealing with the good and the bad – from using fan networks to promote activity to neutralising trolls and dealing with negative feedback. We also look at the best ways to monitor all the available data around your programme and at the potential value of your social TV/radio audience in relation to the existing TV measurement structure (BARB/RAJAR).
Speakers:
Tayler Cresswell, Editorial Director, Liberty842
David Ellis, Director and Measurement Analyst, Station 10
Lisa Logan, Media Partner, Gateley LLP
More speakers to be announced.
More info and book your free place
Are you decent? Social media etiquette and the law
6.30pm Tuesday 25 September 2012
Gateley LLP, 1 Paternoster Square, London EC4M 7DX
This event explores the issues around social media etiquette, trolling and the law. There have been some gobsmacking foot-in-mouth moments that have seen members of the public landed in jail, and others having to deal with some pretty nasty taunts. We’ve also seen the celebratory and fantastic response to the Olympians and Paralympians who have inspired just about everyone as well as enjoying (for the most part) a direct relationship with fans on Twitter. From celebs to school kids, it’s time the issues surrounding social media etiquette were addressed. We will look at what guidance there is for young people to help them deal with social media in terms of their personal and professional development.
Speakers:
Tiffany St James, Strategist and Speaker, Stimulation Ltd
Tayler Cresswell, Editorial Director, Liberty842
Lisa Logan, Media Partner, Gateley LLP
More speakers to be announced.
More info and book your free place
Daisy and Matt on the roof terrace at Gateley’s office.