An award-winning Twitter account for an award-winning TV chat show. Alan Carr Chatty Man has a lively online audience – with over 410k Twitter fans. Every week they join Liberty842′s Sam on Twitter and Facebook to discuss Alan Carr, the guests, their antics, and enjoy a bit of a laugh along the way.
- @chattyman has over 410,000 followers on Twitter (as of April 2013)
- Independent report by measurement agency Station10 (commissioned by Liberty842 in 2011) found @chattyman to have a higher percentage share of its audience engaging on Twitter than brand-defining shows ITV’s Coronation Street, I’m a Celebrity and BBC’s Strictly Come Dancing.
- Event TV – highly active engagement from fans including live chat during the show. Importantly, this encourages people to tune in as the programme airs and helps the producers ascertain reactions to guest bookings and show items
- Gives viewers a direct channel to the producers and host and maintains loyalty in terms of viewing figures
- Backstage reporting – tweets, videos and photos from the green room. Weekly reporting and analysis provides Channel 4 and Open Mike Productions with qualitative feedback and timely audience responses to the show
- Shortlisted for Marketing Week Engage Awards 2012 for Social Media; Golden Twit Award 2010.
Sam films Alan Carr in make up backstage at Alan Carr: Chatty Man.
“Liberty 842 run the twitter feed for us and the production team work closely with them to realise some of their ideas… Now, seven series later, it’s proved to be an increasingly fruitful investment….
The mysterious Sam, who runs the Chatty Man feed, has her own fan base and very impressively manages to keep a very personal relationship going with the hundreds of thousands of followers both while the series is on, and in between when we’re off air.
It’s a mighty beast and punches far above its weight in terms of other television shows with twitter feeds. The chat show trends high every week and that in turn, encourages people to find the show on C4 +1 or video on demand or watch the repeat.”
Syedia Irtizaali, Commissioning Editor at Channel 4, speaking during Social Media Week, London, February 2012
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