We worked with Universal Pictures between 2009 and 2012 promote DVD releases for artists such as Lee Evans, Michael McIntyre, Alan Carr and Kevin Bridges.

Utilising specially created websites, as well as social media channels, we created online content that appealed to their fan bases, building excitement around a DVD release and encouraging pre-orders.

From exclusive backstage videos and photos, competitions, tour news and Q&As, we’ve had a hugely positive response with people sharing content and, more importantly, their own positive reviews and recommendations, across the social web.

We worked closely with Universal’s PR companies as well as managing agency Off the Kerb Productions to ensure the widest possible audience for content and publicity.