CASE STUDY

THE LAST LEG

Satirical live TV presents a huge opportunity as well as a challenge for social media. Liberty842 run The Last Leg’s social media accounts on Twitter and Facebook, ensuring risk is managed and audience buzz is amplified through viewer social networks.

The Last LegThe Last Leg incorporates Twitter into the show with its audience tweeting in questions using the hashtag #isitok. There are also regular Twitter polls, generating trending topics and interest from those not tuned in.


The Last Leg is often the most tweeted about Channel 4 show of the week. Tweets about the show can run in to thousands per minute and show hashtags regularly trend. Liberty842 works closely with The Last Leg production company, Open Mike Productions, to develop content and generate audience content for the show. We posts images and video from the studio as the show airs, and help to raise the level of buzz and chat around the broadcast.