#TheArchers’ wedding lights up social media

Tayler Cresswell of Liberty842 - The social media companyLast week’s The Archers gave its audience plenty to talk about. As Tom Archer left Kirsty wailing at the altar, listeners took to Twitter and Facebook to have their say.

I created a Storify  (below) that shows all the anticipation and reactions during Friday evening’s episode on Twitter. It’s a great example of how audiences engage with a real broadcasting moment as it happens.